This 60 second KFC commercial was created by Mother London and directed by Nicolai Fuglsig with a chicken and turkey facing off as in a spaghetti western style film. The tagline is “Turkey comes and goes. But chicken’s here to stay.” This ad uses fitting music (like Eastwood’s old westerns), sound effects, and zany humor for KFC, now with 25,000 restaurants in 145 countries! No script needed. No “call to action” needed. This is a great example of a branding ad.

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